Althea Mateo
MemberPopular Salesforce Blogs
Salesforce Data-Driven Marketing for Personalization and Automation
Blog
in Marketing, Salesforce
In the world of marketing automation, used as a part of data-driven marketing, customer data can be used to deliver personalized marketing messages, help automate…
Take Customer Experience a notch up with Salesforce Einstein AI
Blog
in Lightning
Salesforce Einstein AI is the next-gen Artificial Intelligence platform available within your Salesforce CRM data. It analyses your existing data, gives you smart predictions, actionable…
A Guide to Sender Authentication Package (SAP) for Salesforce Marketing Cloud
Blog
in Marketing, Salesforce Cloud Platform
Salesforce has released a sender authentication package for Marketing Cloud that is designed to help ensure the authenticity of email messages sent from Salesforce. This…
