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What is CRM Process?
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in Salesforce CRM
CRM denotes Customer Relationship Management (CRM). The name itself says that it is a system for managing the relationship with customers. It includes effective software…
Why Integrate Your Pardot Account with Salesforce?
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in Salesforce integration
Salesforce Sales Cloud is primarily a sales tool while Pardot is a marketing automation platform. Both are designed to increase sales and maximize efficiency for…
The Ultimate Marketing Automation Glossary
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in Marketing
Sometimes, it sounds like marketers are speaking another language—especially when using terms associated with specific tools and platforms. It gets even more complicated when certain…
