As obvious as it sounds, you can only sell a product that your customers want to buy. So collecting customer feedback is crucial to measure…
In the world of marketing, data is everything. To make informed decisions and optimize your marketing strategies, it is crucial to measure the effectiveness of…
What is a Campaign? One of the most underutilized tools in the Salesforce toolbox is the campaign. A campaign functions almost like a folder or…
Like a blueprint or an architecture is a must for all to enhance their productivity in Salesforce, we have a sales cycle to follow up the…
Salesforce Marketing Cloud Engagement previously known as Marketing Cloud Email Studio can play a critical part in a company's marketing strategy, helping develop client connections…
Email marketing is getting more and more competitive with businesses looking to improve their email marketing by increasing the click-through rate (CTR) and conversions. While…
From a customer perspective, it’s always a priority for businesses to deliver valuable service to them at a favourable price. Still, it’s also essential to…
Sometimes it gets challenging for your nonprofit organization on how your campaigns are performing, the impact you are creating, and the funds getting generated for…
Artificial Intelligence (AI) is no longer prohibitively new or complicated for any company to implement. Businesses are utilizing AI in marketing, among other things, to make customer involvement more focused, personalized,…
For any Marketing Cloud professional, it is important to know the ins and outs of the product so it can be used to its full…
Marketing automation is the key to building a successful business strategy. With so many market automation tools available, Pardot is one of its kind. It…
Aside from Sales Cloud, Service Cloud, and Marketing Cloud, Salesforce also has a product designed specifically for nonprofit organizations – Nonprofit Cloud. Salesforce’s Nonprofit Cloud…
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