Salesforce Genie, a real-time platform, powers customer magic. Your teams are able to meet your customers where they are unlike ever before by harmonizing data…
In this article, we explain personalization driven by market research and show how a provider of clinical equipment tripled their traffic during the pandemic. Why…
Every business-to-business channel has a unique set of challenges that require a different approach as opposed to B2C. Business-to-business (B2B) sales are transactions between businesses.…
Consumers have transitioned to a digital-first mindset. In order to participate with authenticity, customize every moment, and develop trusted customer relationships, marketers must put data…
Popularly known as the world’s number one customer relationship management (CRM) platform – Salesforce is entirely cloud-based, with standalone applications for sales, customer service, and…
The gaming business is a cut-throat one. As the world’s highest-grossing entertainment industry, the pressure is always on for developers and publishers to put out…
Marketing Cloud is the marketing platform of Salesforce and enables the brand to interact with its existing and potential customers across all channels, emails, social,…
There has been a buzz around IoT technology, and some are branding it as revolutionary. Due to it, the popularity of IoT devices has soured…
Vendors that respond faster gain more business opportunities. This is why companies must empower their sales reps with instant customer and prospect information access by…
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