Good businesses think of customer satisfaction but great businesses think of customer delight. The customer experience (CX) is one of the key differentiators for any…
Frequent and personalized touchpoints have become essentials in High-Tech Industry, with the more and more digital-savvy workforce taking up the roles in decision-making in the…
What is CRM? CRM stands for Customer Relationship Management. The meaning of CRM has changed a lot over the years. CRM is a term that was initially…
Customer retention is the process of retaining customers and preventing them from switching to some other brand with a similar product or service. It plays…
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