Summer ’21 was the relaunch of Customer 360 Audience, which brought Salesforce CDP to the forefront. In previous articles, we explained what a CDP consists…
Salesforce Marketing Cloud is a digital platform that combines multiple tools and solutions. It provides everything you need including email marketing and audience development. Salesforce stores data…
Custom Profile & Subscription Centre Working 1. Why we need Custom Profile & Subscription center In SFMC we have seen Preference/Profile center either from Email…
Email marketing is getting more and more competitive with businesses looking to improve their email marketing by increasing the click-through rate (CTR) and conversions. While…
Should I choose Pardot (Marketing Cloud Account Engagement) or Salesforce Marketing Cloud to automate marketing campaigns in Salesforce? Is there any difference? Is Pardot a…
Salesforce Marketing Cloud is an incredibly powerful marketing and branding tool utilized by companies to effectively interact with their customers. Its out-of-the-box features like journey…
With time customer demands are growing, and it becomes an issue for the marketer to maintain the product's branding. This is particularly true for small-scale…
The restrictions during the COVID-19 quarantine boosted the growth of digital communication. Instead of interacting face-to-face, vendors are now reaching customers through messages and emails.…
Routine Automation collected all you need to know and combined it into an introduction to Salesforce. What does Salesforce do exactly? How to use Salesforce? In…
It's crucial that your CRM and QuickBooks work together. Due to this, most CRMs on the marketplace have acted and offered a method to integrate…
Salesforce has released a sender authentication package for Marketing Cloud that is designed to help ensure the authenticity of email messages sent from Salesforce. This…
Salesforce Marketing Cloud is known to increase the efficiency of your business. As per IDC, Salesforce Marketing Cloud scored 14.1 % more than its rival…
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