Summer ’21 was the relaunch of Customer 360 Audience, which brought Salesforce CDP to the forefront. In previous articles, we explained what a CDP consists…
What makes the customer experience great? How well do you interact with your customers? The empathy that you show toward them Timely response to their…
A go-to-market plan is critical for a company's growth amid difficult times. With Salesforce being such an important part of the strategy, it's critical to…
As Marketing Technology consultant, DemandBlue interacts with many digital marketers. Our team audits the full range of digital marketing assets that organizations manage. Based on…
The success factor for any online community is engagement. If the engagement rate of your community is high, your users will have a deeper connection…
Customer-centric experiences continue to dominate every business moment, but what's rarely mentioned is what allows businesses to make this transformation. To genuinely be customer-centric, you…
Pardot is a solution for B2B Marketing Automation and comes with powerful tools to generate more leads to enable your sales team to close more…
According to a Hubspot survey, 68% of customers don’t mind paying more than the market average for the products or services of a company providing…
As we’ve already discussed how important Salesforce is for startups, it’s time to explore how useful it can be outside the realm of business. With…
Every organization has a Sales department that wishes to have separate functionalities for speedy interactions with potential customers. Instead of making plans for meetings for…
Starting your own startup business can be a daunting experience, especially if you’re still at a delicate stage. Everything needs to be error-free, as a…
B2B marketing needs the right measurements to scale the marketing processes for better results. You can only take it to a small scale if you…
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