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  • Salesforce Sales Cloud and Marketing Cloud are two different products offered by Salesforce, which are designed to address different needs of the sales and marketing departments. Here are the key differences between these two products:

    1. Purpose: Sales Cloud is designed to help sales teams manage their customer relationships, sales processes, and customer data. Marketing Cloud, on the other hand, is designed to help marketers create and manage targeted campaigns, automate customer journeys, and measure campaign effectiveness.
    2. Features: Sales Cloud includes features such as lead and opportunity management, sales forecasting, sales performance analytics, and sales collaboration tools. Marketing Cloud includes features such as email marketing, mobile messaging, social media advertising, content management, and customer journey mapping.
    3. Target audience: Sales Cloud is primarily used by sales teams, sales managers, and other sales-related roles. Marketing Cloud is primarily used by marketing teams, marketing managers, and other marketing-related roles.
    4. Integration: Sales Cloud and Marketing Cloud can be integrated with each other and with other Salesforce products, allowing for seamless data sharing and collaboration between sales and marketing teams.

    Overall, the key difference between Sales Cloud and Marketing Cloud is their focus on different aspects of customer engagement. Sales Cloud focuses on managing the sales process and customer relationships, while Marketing Cloud focuses on creating and managing marketing campaigns to drive customer engagement.

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