What Is Mobile Marketing Automation?

Mobile use is booming, and it’s not slowing down anytime soon. In fact, research from eMarketer suggests that between 2015 and 2021, mobile-only internet users will increase from 32.1 million to 52.3 million. With that kind of growth, smart businesses and marketers are constantly looking for new ways to reach their increasingly on-the-go audience. That’s where mobile marketing automation (MMA) comes in.
As the name implies, MMA is similar to traditional marketing automation, but it’s designed specifically for use with mobile devices. MMA may not be as widely used as traditional marketing automation yet, but it’s gaining popularity. Could it be what your business needs to reach more people?