The order-to-cash (O2C) process is a defining part of a company’s success, and it also plays a big role in driving an organization’s relationship with the customer. While many companies focus the bulk of their resources on the period up until the customer places an order, optimizing the O2C process can yield remarkable benefits that ripple throughout a business.
Businesses today face unique growth challenges in an increasingly competitive digital space. The greatest challenge is to generate leads and convert them to loyal customers…
No matter how long you’ve been working within Salesforce, it’s important to regularly evaluate the data management systems you have in place and review the…
Salesforce Marketing Cloud offers a number of products and solutions for customer journey management, advertising, social, email, mobile, content creation, web personalization, and data analysis.…
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