A matching rule defines how duplicate records are identified in duplicate rules and duplicate jobs.

Good CRM system should have the following features:

• Workflow automation.
• Third-party integration.
• Customer service.
• Employee tracking.
• Social media.
• Lead management.
• Real-time data.
• Customization

Custom Fields are those fields you create on standard or custom objects are called custom fields.<div>

While some fields are standard on every object in Salesforce. Each standard object also comes with a set of prebuilt, standard fields.

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upto 5 million records.

People can share information quickly, avoiding double tasks and minimising communication errors. As it facilitates communication and collaboration, a knowledge base maintains workflows and increases efficiency.

Salesforce Knowledge base is an effective knowledge management system that helps solve issues or answer questions of external customers as well as internal employees, by using articles.