Activity › Forums › Salesforce® Discussions › "Responded" field in campaign member

  • Prachi

    Member
    September 4, 2018 at 6:32 am

    Hi Chanchal,

    It's used to indicate that a status value indicates a positive response to the campaign. The default configuration has the values of "Sent" and "Responded." This allows you to run reports to find out interesting information. For example, if 100 emails were sent out, and 28 responses were received, we would know that the conversion rate is 28%. This allows us to evaluate the effectiveness of campaigns. Since you may have many different values, even per campaign, it is important to know what constitutes a response, versus those that are not responses, such as "Not Interested" or "Left Voicemail".

    Thanks.

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