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What is crm life-cycle
What is CRM life-cycle?
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This discussion was modified 4 years, 1 month ago by
suresh.
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This discussion was modified 4 years, 1 month ago by
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6 Replies
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In customer relationship management (CRM), customer lifecycle is a term used to describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service.
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Hi Suresh
The CRM cycle basically consists of four stages – Marketing, Sales, Product, and Support.
•Marketing Stage – In this stage of CRM cycle, the basic focus is to identify customers by running various marketing campaigns (such as emails, blogs, advertisements, and more), create the database for Account (pertaining to Organization) and Contacts (pertaining to individuals), and finally generate leads by analyzing the gathered customer data.
•Sales Stage –In the Sales stage, basic focus remains on leads. They are the individuals who have expressed some kind of interest in your product offering. ‘Leads’ are further categorized into Open, Contacted, Qualified and Un-qualified.
•Product Stage – In this stage of CRM cycle, the basic focus is on delivery of Product.
•Support Stage – During Support Stage, the primary focus remains on resolving customer issues and providing customer support. In CRM terminology, this function is known as Case Management. -
Take help from this resource https://onlineitguru.com/salesforce-training.html hope it will help you to know about CRM life-cycle
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The CRM program is key to the rapid development of the company. Firmao is an example of such a program. This program includes many useful functions to help you run your business.
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The life cycle of a CRM begins with the process of defining its requirements before the deployment of the CRM solution is undertaken. It requires planning, investment of resources, and a set of procedures to be put in place. The process of CRM installation is a technical one and needs to be performed by a team of CRM consultants and vendors to ensure that the CRM solution is aligned with the organization’s requirements. The solutions of CRM are primarily business applications and as such the business is supposed to be the principal owner of the CRM solution. This is because there are certain requirements that may not be directly visible to the IT department such as the business processes or organizational structure. To get into indepth information about CRM, consult with the experts. To get the list of top consultants, visit here.
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