Activity › Forums › Salesforce® Discussions › What is Account Scoring Mechanism in Marketing Cloud?

  • Aditya

    Member
    March 31, 2020 at 3:05 pm

    Lead scoring basically quantifies lead-company fit, and lead interest fit, to have a measure of the quality of a lead. We distinguish between lead (profile) grading and lead (activity) scoring. Lead grading is seeking to answer the question: is the lead a good fit with your perfect customer profile

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