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What is Audience Builder in Salesforce Marketing Cloud?
What is Audience Builder in Salesforce Marketing Cloud?
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2 Replies
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Marketing Cloud Audience Builder dynamically creates targeted audiences from contacts stored in your account based on stored attribute and behavioral values. Use these audiences to either target or exclude contacts from your marketing activities.
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Audience Builder allows you to segment your subscribers in sophisticated ways. This segmentation helps you better target your sends by providing you with a quicker and deeper understanding of your customer attributes and behavior. You can use Audience Builder with any Marketing Cloud account type.
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