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What is Business unit Filter in SFMC?
What is Business unit Filter in SFMC?
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2 Replies
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When you send an email to a data extension, the contacts will always be added to All Subscribers at the parent level. These subscribers are shared across the enterprise, however, you can hide/filter subscribers so only specific subscribers appear at the child business unit level. This is done using 'Business Unit Subscriber Filters'.
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These subscribers are shared across the enterprise, however, you can hide/filter subscribers so only specific subscribers appear at the child business unit level. This is done using 'Business Unit Subscriber Filters'.
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