Activity › Forums › Salesforce® Discussions › What is Einstein Engagement scoring in Salesforce Marketing Cloud?

  • Anjali

    Member
    April 20, 2020 at 1:08 pm

    Einstein Engagement Scoring is a data science-driven feature that helps you target customers to maximize engagement and conversions. It uses customer data and machine-learning to generate predictive models which assign scores for each subscriber's likelihood to stay subscribed, open an email, or click links.

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