Activity › Forums › Salesforce® Discussions › What is Subscriber key in Salesforce marketing cloud?

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  • Avnish Yadav

    Member
    July 18, 2018 at 12:31 pm

    Hello Prachi,

    A subscriber key is a text field that contains a value that uniquely identifies a subscriber in your Marketing Cloud account. Marketing Cloud Connect uses the subscriber key to identify the Sales or Service Cloud record associated with the tracking data returned from the Marketing Cloud.

    Thanks.

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