Activity › Forums › Salesforce® Discussions › What is the difference between Sales Cloud and Marketing Cloud?

  • Kirandeep

    Member
    August 6, 2020 at 2:56 pm

    Marketing cloud:The Marketing Cloud incorporates integrated solutions for customer journey management, email, mobile, social media, web personalization, advertising, content creation, content management and data analysis.The software includes predictive analytics to help make decisions such as, for example, what channel would be preferable for a given message. A component called Journey Builder helps marketers tailor campaigns to customers' behavior and needs, demographics and communication channel preferences.
    Sales Cloud:Sales Cloud refers to the "sales" module in salesforce.com. It includes Leads, Accounts, Contacts, Contracts, Opportunities, Products, Pricebooks, Quotes, and Campaigns (limits apply). It includes features such as Web-to-lead to support online lead capture, with auto-response rules. It is designed to be a start-to-end setup for the entire sales process; you use this to help generate revenue.

    • This reply was modified 4 years, 3 months ago by  Kirandeep.

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