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What is the purpose of case management in Salesforce?
What is the purpose of case management in Salesforce?
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5 Replies
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Case management systems allow for a more efficient and a more complete customer service strategy. Any interaction with a customer is considered a “case,” and these kinds of systems allow businesses to track all of these cases and collect them together in one place.
This means that, whether the interaction came from Twitter, Facebook, email, or somewhere else, customer service agents can view and answer them all from the same database, easily categorizing and managing them through a series of convenient tools. This provides the following four benefits to the business.
1. Better understanding of your customers.
2. Quicker resolution of customer service issues.
3. Find relevant information quickly.
4. Greater productivity and efficiency.
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Case management systems take into consideration an increasingly productive and progressively complete client assistance methodology. Any communication with a client is viewed as a "case," and these sorts of frameworks permit organizations to follow these cases and gather them together in one spot.
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Hello Shweta,Refer to this: https://www.salesforce.com/resources/articles/case-management-systems/Thanks.
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Support problems are tracked using cases. A case record would be used to track a customer's purchase of a product or service and subsequent call for help. A case is a question or comment from a customer. An open case is not resolved, whereas a case that is closed is.
Agents can examine access to determine how they might improve their service delivery. While sales reps can utilize cases to see how their actions affect the sales process, reacting to your cases keeps your customers happy and improves your brand.
Salesforce's Service Cloud allows users to automate service operations, streamline workflows, and locate relevant articles, subjects, and experts to assist agents. The goal is to build one-to-one marketing interactions with each customer across numerous channels and devices. Customers can "listen" and answer to the service cloud over a variety of social channels, and cases can be routed to the proper agent automatically. -
Case management in Salesforce is a tool used to create, manage and track cases in your business flow. Case management is a vital key to success in salesforce. Case management allows you to create and manage your cases on an easy-to-use platform. Case management allows your sales and service teams to track the progress of their cases and make notes on the case. Salesforce case management also allows you to collect cases in your Salesforce org which can be sent to third-party users such as JIRA. Salesforce case management is a key module that you can use to manage your business flow and improve your efficiency. To get information on Simplifying Case Management in Salesforce Service Cloud, read this blog
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