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What is the use of TOFU and BOFU in Salesforce?
What is the use of TOFU and BOFU in Salesforce?
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1 Reply
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For marketers, TOFU stands for top-of-funnel. MOFU is shorthand for middle-of-funnel, and BOFU — you guessed it — stands for bottom-of-funnel. The funnel is a simple way of mapping how people interact with your brand, all the way from the first time they hear your company's name to the day they become loyal customers.
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