Activity › Forums › Salesforce® Discussions › Why should we use Salesforce Marketing Cloud when we can send emails using workflow and process builder?

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  • Avnish

    Member
    July 18, 2018 at 9:40 am

    Hello,

    We use marketing cloud because of following advantages:-

    1. Flexible subscription model
    2. Email, mobile, and web marketing
    3. Social media marketing
    4. Scalable advertising
    5. Business-to-business (B2B) marketing automation

    Thanks.

  • shariq

    Member
    September 19, 2018 at 1:57 am

    Hi,

    There are limitation in workflow, process builder and apex which is less  in marketing cloud.

    Hope this helps.

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