AMPscript Lookup - Salesforce Marketing Cloud Functions in 5 minutes

Credits : Cameron Robert
Cameron Jul 18, 2022
3,725  Views

Salesforce Marketing Cloud functions in 5 minutes!
In this video, Cameron Robert shows how Lookup() works in Salesforce Marketing Cloud using some helpful visuals to explain the concept.

Key Moments:

  • Introduction (0:00)
  • AMPscript Lookup Documentation (0:16)
  • AMPscript Lookup Example Code (1:59)
  • AMPscript Lookup Strengths & Weaknesses (2:41)
  • Summary (3:13)

Code Snippets & Data Samples used in this video:
https://github.com/camrobert/SalesforceMarketingCloud/tree/main/AMPscript/Lookup

Salesforce Documentation:
https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-programmatic-content.meta/mc-programmatic-content/lookup.htm

Categories: Marketing, Salesforce Cloud Platform, Salesforce Training
Tagged: Salesforce Training, Salesforce Tutorial, salesforce, Marketing Automation, Salesforce Marketing Cloud, Salesforce Learning, Marketing, ampscript, Code Snippets, Salesforce Documentation, Salesforce Marketing Cloud Functions, AMPscript Lookup, Cameron Robert, Lookup, AMPscript Lookup Documentation, Data Samples

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