Campaigns in Salesforce | Salesforce Tutorial

Salesforce describes campaigns as “a marketing tactic (or series of tactics) that are designed to achieve specific goals such as increased revenue, leads, adoption, etc.” This definition is a good start, but it’s not quite complete. When talking about Salesforce Campaigns, there are plenty of marketing tactics designed to achieve specific goals that won’t show up in Salesforce, including brand sentiment or awareness.

Salesforce Campaigns are the marketing tactics that are designed to achieve specific goals that can be tracked and measured using Salesforce.