Direct Messaging In Salesforce | Salesforce Lightning

Salesforce has addressed the main challenge retailers face is replicating the one-to-one in-store interactions with their customers, and supporting a seamless buying experience. Resolving these challenges will require enhanced front-end and backend systems. Businesses need to quickly develop solutions to deal with these changes happening on both ends, while also ensuring these solutions integrate with their current frameworks.

In this video, we are going to talk about how businesses can integrate messaging channels within Salesforce, with the goal of ensuring a seamless purchase experience on the customer and business side.