Get Started With Empowering Your Sales Users in Salesforce Pardot

This Get Started With Empowering Your Sales Users in Pardot series will help your sales reps sell more and save time with Pardot features.

The video covers:

• Pardot features are designed to benefit your sales team
• How to add these features in Salesforce
• The benefits for sales users and marketing users
• Sales training tips

0:00 Introduction
1:04 Overview of business outcomes
1:47 Agenda
3:39 System audit
12:15 Sales user feedback
18:10 Sales and marketing alignment
22:44 Optimize your Salesforce experience
25:20 Standard Pardot features
25:21 Personalized email sending
28:11 Collaborative list management
36:31 Engagement history
39:39 Enhance page views with marketing insights
41:29 Customize list views for faster prioritization
44:48 Marketing reports & dashboards
45:45 Activate purpose-built activity alerts
48:35 Personalize sales navigation bar with Pardot tabs
49:50 Licensed and edition-limited Pardot features
50:06 Interactive engagement history dashboards
52:20 B2B marketing analytics
53:59 Einstein for Pardot
1:00:46 Enriched lead routing through matched leads
1:01:57 Salesforce Engage
1:05:13 Campaign influence on opportunity success
1:06:13 Resources and next steps
1:07:30 Premier and Signature Success plan customers request individual follow-up session