What is CRM and How Does it Work? | Salesforce

What is CRM (Customer Relationship Management) and how does CRM work? Watch this video to see how CRM helps you keep track of everything about your customers and your potential customers so you can build great relationships with them. A CRM system centralizes all your important customer and company data in one place, so your marketing, sales, commerce, service, and IT teams have the right information to deliver the easy, connected experiences customers expect. CRM helps businesses unite everyone with one shared goal: keep your customers happy.